Kevin Kelly was on a podcast the other day and was asked the question (I’m paraphrasing here) “where do you find your projects”.
His answer was “I find out what people don’t want to do”. It was a relief to him when he had an idea that people were already doing. The ideas that he had were solutions to problems that he saw, and he was relieved that someone was already working on a solution to that problem. So, his projects were the solutions to the problems that people didn’t want to attempt.
This concept puts this quote into a whole other context. Instead of saying “go and try something nobody has tried before!” but instead, it helps you back into an idea that is so big that nobody wants to touch it. The good news is that it doesn’t have to be so big that it changes the entire world WORLD, it just has to be big that it changes you (if you want it to).