I thought about this for a while. One hit wonders come to mind. Whatever happened to the band that put out The Macarena? They put out 8 more records, 5 of which contained a remixes of The Macarena.
This seems ironic. Doing the same thing and not getting great results? The novelty of an complex experience is what drives attraction – but it doesn’t last.
But excellence comes from a mixture of utility, complexity, novelty, challenge, and patience. Habitually combine all of these elements will lead to growth and excellence.