Mark Day’s middle name should be Adaptive. Instead, it is Ransom, but that is pretty badass, too.
My conversation with Mark at Irving Farms last week began with us talking about his first job in NYC, and how he learned about the fundamentals of copywriting by assuming the position at Cognito.
“I started to think about was marketing communications and how it has changed over time, how there are all these companies with traditional PR models with oure media relations, capturing opportunities that may or may not get a journalists attention anymore. what was interesting to think about from a client’s stand point – the very very creative things still want. Creativity has always been king, whether you want positive or negative attention. We’re lucky that were in an age where we can distribute those nuggets for positive or negative attention.”
Other things Mark learned at Cognito would help him later in his career several times: being your own brand.
As Groucho Marx, “Everywhere I go, there I am”.
Mark and I dove more into this concept throughout the interview – being your own brand, and how it can help as companies face the dynamics of the industry. While at Sweeny Vesty, Mark helped create buzz and exposure for executives at their respective companies. This includes on-camera appearances, for which Mark helped train the executives to know what they were supposed to do on camera. They were required to be the figurehead for their company all the time – this is made less challenging, if you have the right training.
“there is a lot going through your head. part of the coaching is about dismantling those things. Some people black out when they’re on broadcast media, they have to ask about what they said”.
Mark recalled that Improv comedy was a great way to train executives, because it gives you immediate feedback, then you use that feedback quickly. So, Immediate feedback encourages adaptability, with a little help from a detached ego: getting critical feedback is handled by some better than others.
We then spoke about “The Impostor Syndrome” – the concept of being “found out” as not being qualified for something. Just Google “The Impostor Syndrome” and you’ll quickly find out that this phenomenon affects a a lot of people. Fast Company wrote about ways to get over it, and I’ve distilled it down to simply accepting you don’t know everything, and realize that that is OK. Then, dig deep into the things you want to know more about, and be honest with people about your level of knowledge. If your’e knowledgeable about something through experience, that confidence will shine through in how you present yourself.
This confidence is the foundation of how brand identities are created. A simple mission statement is generated based upon what value is delivered to relationships.
In the Part 2, Mark issues a challenge to listeners to create their own brand identify by figuring out what their mission statement is, and designing a 2 and 5 year plan for themselves.